I was reading an article today where the author wrote about how he often passes by a listing in his neighborhood listed by some real estate brokerage that has a post sign in the yard, a rider with a name of an agent and an empty brochure box.

WOW. Or should I say, WHOA.

Where’s the marketing? How does a consumer who is interested in that home get information about it? How is this home being marketed to the public?

The public perception is that all agents and all brokers do the exact same things to market their listings for sale. This is not the case. Very few brokers have actual baseline marketing standards; a set of criteria, a toolbox of services to market listings in this increasingly Internet-savvy and mobile world.

I am proud to say that Avery-Hess is different.

We DO have a set of criteria, a baseline standard of marketing that ensures that an Avery-Hess listing is exposed to a wide consumer base. In this consumer-centric, wired and mobile marketplace, Avery-Hess delivers information to consumers through the web, print, social media, on-line and off-line classified services, text messaging, and mobile-friendly marketing.

We get it. We Get how to reach consumers with information about your home. We get that consumers LOVE pictures. Lots of pictures. We get that Consumers LOVE virtual tours. We get that Consumers LOVE learning about your home without being hassled by a sales pitch.

We get it. Our agents get it, and they implement it.

It is 2009 folks, it’s time to get with the program… I now will remove myself from my soapbox and return to my desk.

Search for Homes: www.averyhess.com