Posts Tagged ‘Avery-Hess’
Avery-Hess Introduces new Social Media Editor
As we continue in our efforts to reach out and connect with consumers in new ways, we have recently created a new position in the company: Social Media Editor.
Given the proliferation of social media over the past few years through such venues as Blogs, Twitter, Facebook, Yelp, Flickr, YouTube, etc., by the consumer public, we feel it would be to our best advantage to not only participate in these mediums, but to attend to them in the best, most skilled manner possible.
Moreover, it has become well documented that the companies who embrace these networks are witnessing greater connection with their constituents. By conversing and connecting through this manner, these companies are able to better translate their inherent value proposition in new ways, building brand loyalty in a manner never before available. The impact this is having across all corporate and sales channels – from brand awareness to sales — is noteworthy.
It is therefore with this in mind that we are excited to introduce our new Social Media Editor, David Tra, who started with Avery-Hess on Monday, August 24.
David brings with him a background in social media and possesses significant writing and communication skills. David will begin compiling our interactive video content and will also manage all our social media outlets, which include:
Along with managing our company social media marketing, David will be embarking on an amitious project to provide rich community content about all of the local communities we serve via video.
You can learn more about David by friending him on Facebook: http://www.facebook.com/davidtra
Search for homes, and get connected: www.averyhess.com
Avery-Hess, Realtors Unveils New Website
Avery-Hess, Realtors, an independent real estate brokerage based the Washington, DC Metro area has launched a next-generation real estate website featuring an enhanced version of their trademarked MyLife Home SearchTM platform offering users the ability to search for homes based on lifestyle, proximity to community amenities, and commute time.
The new site is located at www.averyhess.com
“Plenty of real estate sites offer home search, each containing essentially the same inventory, tools and content – we decided to go well beyond all of them,” explained Scott Avery, founding partner of Avery-Hess, Realtors. “That’s why we re-engineered our MyLife Home SearchTM to include alternative search options that provide users a deeper and more fulfilling experience that cannot be acquired on any other local real estate site.”
The Avery-Hess MyLife Home SearchTM attends to the most basic needs every user has when searching for homes, which regards answering the most basic question “Can I live here?” To create that search and find environment for the user, the new website includes:
• Search by Metro
• Search by amenities
• Search by community
• Foreclosure search
• Gas price calculation based on commute
• Estimated mortgage calculator based on listing price, down payment, interest rate, and term
“Creating a website this progressive requires considerable contribution both internally as well as externally,” said Amit Kulkarni, Director of Marketing & Technology for Avery-Hess. “Evolving our website is not a one time event so we wanted to make sure we built a site that is not only great for consumers today, but is very scalable for the future.”
Fitting in with their culture, the new website www.averyhess.com is now live and allows users to access every stitch of site content free with no obligation to sign up—distancing the brand further from the typical lead generation tactics found on the average real estate site. In their mind, the notion of answering the question “What will my life be like living here?” begins by answering the most important question, “What will my life be like searching for a place to live?”
In Avery-Hess’ world, the answer is the best possible experience a brokerage can create.
About Avery-Hess, Realtors
Avery-Hess, Realtors is an independent real estate brokerage that operates seven offices serving Maryland, Virginia, Metro DC and West Virginia. They are an affiliate of Leading Real Estate Companies of the World—a global real estate network consisting of the finest real estate brands, providing uncompromised marketing clout. They are devoted to providing consumers with the best technology, decision support and agents in their respective markets and have been doing that since 1992.
View the new site, and search for homes: www.averyhess.com
Why Avery-Hess, Realtors®?
We are Avery-Hess Realtors – a brokerage unlike any other, one that is Hyper-Focused on servicing the needs of the Consumer. We have 7 offices located within the communities we serve. We affiliate with Leading Real Estate Companies of the World – a global real estate network consisting of the finest real estate brands, providing uncompromised marketing clout. We don’t skimp on technology and are heavily devoted to the best analytical tools, providing every one of our agents with the deepest understanding of what is taking place in the market.
We invest our earnings in our agents and our company to service our clients. From our patent-pending MyLife Search tools on our website, customized marketing materials, global affiliations that allow us to distribute our listings all over the world for maximum exposure, to our Avery-Hess technology lab that is developing search apps for the iPhone, the principles of honesty and integrity upon which we are founded spring from every spigot.
We are so proud of our company and the agents that represent us that we put together a “Top 10″ list of reasons to choose Avery-Hess to represent you during your Real Estate Experience. Here goes:
- Clearly defined Front-End User Experience – MyLife Home Search (www.averyhess.com)
- Real Estate Blog: averyhessblog.com
- Complete Suite of Home Ownership Services – Real Estate, Mortgage, Settlement/Title, Property Management, Relocation, Insurance
- We are active in our local communities
- We ar comprised of primarily full-time, productive Real Estate professionals
- Training that keeps our agents on the cutting edge of the industry
- Specialized expertise working with Foreclosure and Short Sale Transactions – Over 30 years of experience and knowledge!
- Member of “Leading Real Estate Companies of the World (LRE)” – A global network of the finest Real Estate Brands
- Analytical tools to help gain a deep understanding of our local market
- The Avery-Hess Technology Lab that develops tools for consumers – currently developing iPhone and Blackberry Search Apps!
Our job is to ensure that our agents have what they need to service all our customers’ Real Estate goals, and I assure you, every name of every agent here, stands for the very same thing.
Search for Homes: www.averyhess.com
Realtors are not Car Salesmen: Avoiding gimmicks and ploys to get the help you WANT!
Have you ever seen a realty advertisement claiming “We will save you $10,000 or give you $1000 back at settlement!” or “We guarantee to sell your home or we will BUY IT FROM YOU!” Sometimes you get an 800 number to call for home sale information, prompting you for phone numbers and address, as well as when you are looking to buy a home? These are very clever sales techniques that have popped up over the past few years during the real estate bubble, and sales coaches in real estate still peddle this product like old-fashioned snake oil.
If you hate sleazy sales techniques as opposed to actual information, then the previous three examples are important to avoid. You will get a licensed agent who can impress you with big numbers, but may only have a successful sale one out of every three listings or buyers they come across. Wouldn’t you hate to be part of this Realtor’s failure rate that equals no sale of your property or no new home for you to occupy? It may not cost you any money to pay him, but it can cost you time, which is often just as valuable.
The most important sales technique is honesty. The second most is offering product to a client that they actually want and will use. Web-based technology for buyers and sellers to get hands-on information about the real estate market is what people are now demanding. The age-old drama of sleazy salesmen pushing you to take a deal that they make sound good doesn’t fly.
Avery-Hess is on the cutting edge of Web 2.0 technology that offers every tool homes sellers and buyers are looking for- including agents who are updated on the new technologies in addition to the rules and regulations of real estate transactions. The MY-LIFE search at AveryHess.com as well as my personal website search feature many more search options under the “advanced” tab, including maps of location and pictures. These searches also show completely updated info from the MLS, which means they are currently available. Another feature for home sellers is the Home Value Search to give prospective sellers an idea about how their neighborhood is performing in the current real estate market. Are values going up, going down, or stable? This tool gives you that information.
Investors should not get suckered into paying for foreclosure information- especially outdated information. Realtors get up-to-date information about short sales and foreclosures every day as part of their membership in the local MLS. Investors should find Realtors who are familiar with investor lingo and technique. A savvy Realtor can help an investor get local information on rental pricing to make the best possible decision with their money. Paying for foreclosure information is the same technique used to sell other snake-oil products on a web site that has promised you everything from gift cards to XBox 360 game systems and free hotel vacations after making some absurd purchases for junk you don’t want or even need. Use free foreclosure information from a website like Avery Hess and get in touch with a Realtor to help you.
